My Work
As a startup marketing advisor, bringing your goals and your vision to life is the only priority. From content creation that drives organic reach to creative ways to engage your customer base, I will help you think creatively and within your budget.
01
Marketing Leader
From 2014 - 2019, I led the marketing marketing team of Samanage from a team of 2 to a team of 12 at acquisition. I wore many hats throughout my time here, and grew from a communications/content focus to a data-driven marketer.
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02
Corporate Rebranding
Creating brand identity is critical to standing out against the competition. I've led two rebranding initiatives that included visual branding, website strategy changes, and brand storytelling. Rebranding is so much more than a logo and colors–it defined who we wanted to be to our customers and the greater market.
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03
Social Media
From consumer beauty brands to announcing new technology products, social media campaigns aren't always the easiest nut to crack, especially in a crowded market (and with limited budget). I've built social media campaigns, written the post copy, and, yes, even taken photos for various brands. I've owned the budget, targeting, and pacing for paid advertising across all social channels. And, I absolutely love finding user generated content to share.
04
Storytelling
Content creation can feel daunting looking at a blank page, but this is where I thrive–finding the right topic and the right look and feel to help generate leads for a business. Content is more than just blogs or website (which are very important!), it's also:
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Videos
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eBooks/White Papers
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Surveys
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Infographics
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Customer Stories
All of the elements have the opportunity to drive traffic to the business!
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